Generally accepted opinion says that meta tags appear to be necessary filled in and thus should be done very carefully. The fact is that it really performes one of the elements of successful optimization.
Description meta tag has to include a brief portrait of the page, just one or two small sentences, which indicate what about and for whom this page (maximum of informative content, appropriate keyword density, unique for each page).
The main point of description meta tag for website promotion is a snippet (brief description under the link to the page), created by the search engine. It should attract the attention of users so they choose right up your site to go.
Below is given a number of recommendations for completing description meta tag:
- Description should place no more than 150-200 letters. It is an amount of text placed in search engine results (below the page link).Otherwise description will be unfinished.
- Description should contain keywords to optimize the given page. Most frequent requests are placed at the outset.
- While describing the content of a particular page its text should be clear and concise, do not use common phrases.
- The body of description meta tag should be unique for all the pages on the site, it is not recommended to copy a part of page text to fill in the tag.
- The content of description meta tag should differ from the tag ‘title’.
- Description should be attractive to users, give an idea of the information they will find on a described page, its products and service benefits.
Wordpress meta description plugins
If you want to use all the benefits of your WordPress website description meta tag than Yoast SEO plugin is best suited. This is probably the most convenient and functional tool for compiling snippets.
The main advantage of this plugin is the possibility to register tags on any web page, no matter whether this page is a simple material, heading or category. Combine precise description with keywords and take control over you want related to your Google listing.
Testing automatically your content for keyword usage the plugin optimize your website page for the parameters you need.
The snippet editor allows to correct slug, title and meta description:
All in One SEO Pack plugin is not just an ordinary single-discipline module, but the whole SEO system that helps websites in their development and promotion.
Once been activated the plugin menu item appears in your WordPress admin menu.
Clicking on All in One SEO » General Settings to configure it.
Leaving the All in One SEO description field blank you deprive yourself of getting maximum benefits, so try to fill it in and make each pages of your website more relevant while ranking in search engine.
There is also a way for changing discription meta tag that does not require the use of plugins.
Choose ‘Add New Page’, or ‘Add New Post’. At the top right corner of a screen there is a ‘Screen Options’ button, designed to control the appearance of the control panel. Click on it and put a tick next to ‘Custom Fields’.
Doing so under the area for entering the main text the settings for custom fields will appear.
To create a new field you should fill in ‘Name’ and ‘Value’ boxes. In a ‘Name’ column enter a word ‘description’, and in the column ‘Value’ put a description of the article that you want to include in the appropriate meta tag. Save created post or page.
After you follow this doings on each page you will get the appropriate Meta Description field.
Click ‘Add Custom Field’ and create another field called ‘Keywords’. In the ‘Value’ column put a keywords list separated by commas.
Now you only have to bring the content of additional fields in the appropriate place of HTML-page, located in block <head> </ head> of html page code .
< meta name="keywords" content="keywords list">
< meta name="description" content="Content of Meta Description field">
< title>meta tag content«title»< /title>
< body>Page body< /body>
Try to use only those meta tags that are actually needed for your site to work. Do not overload «head» area with extra instructions, since any mistake here can lead to undesirable effects. Follow instructons while working with meta tags and it will lead only to benefits.